High-quality products key to increasing global market presence

Shoppers browse the green aisle for high-quality products at a Co.opmart store in Hà Nội. — VNA/VNS Photo Huy Hùng

HÀ NỘI – Producing high-quality products will enable Vietnamese businesses to increase their presence in the global market.

This statement was made by experts during a seminar on market opportunities for Vietnamese firms in the new integration period, which was organised by the Vietnamese High Quality Goods Association and the Centre of Business Studies and Assistance in Hà Nội on Thursday.

The experts said that small Vietnamese businesses had often exported only raw materials or processed materials for producing export products. Therefore, farmers and businesses had little knowledge about quality and technical standards in the production of goods, they added.

They also stressed that to enter foreign markets and achieve sustainable development, Vietnamese enterprises had to ensure product quality and standards, develop brand names, and improve their added value.

During the seminar, Trần Anh Tuấn, a Strategy and Brand Name expert, said that to enter the global market, local enterprises must improve the quality of their products and promote their brand images.

As well as product quality, they also required innovation, creative marketing and geographical expansion, especially in the design and branding of their products, he added.

According to Ju Young Yun, executive director of the South Korean GS 二 五 Retail Group, Việt Nam needs to ensure food safety and hygiene so its products can be widely distributed in foreign markets and meet the demands of customers.

Businesses must also build their own brand names by investing in design, labelling and the origin of their products, as these are key to increasing the presence of Vietnam-made products in the global market.

Lê Việt Nga, deputy director of the Ministry of Industry and Trade’s Domestic Market Department, said the ministry had co-ordinated with marketing agencies to showcase businesses that produce and trade safe food.

The ministry had also organised several activities to increase the presence of Vietnamese goods in foreign supermarkets, and had launched national trade promotion progra妹妹es, she added.

During the workshop, businesses learnt about a set of criteria related to high-quality products, including food safety and hygiene.

Vũ Kim Hạnh, chairwoman of the Vietnamese High Quality Goods Association, said that to further integrate into the global economy, Việt Nam needed to co妹妹it to international quality standards and criteria for its international partners. - VNS